What is SEO?
Search Engine Optimization (SEO) is a set of actions that cause higher positions in search engine results. The importance of these sites is not hidden to anyone today because Internet users use many search engines daily to obtain information and meet their needs. According to the latest research, more than 80% of users only click on the results displayed on the first page of search engines, and about 30% of them only click on the first result. This behavior of users reveals the importance of SEO in order to get higher ranks.
What are the parts of SEO?
In general, SEO consists of two parts: on-page and off-page. The On-Page section includes publishing content on the website, increasing its speed, responsiveness, image optimization, internal linking, etc., and the Off-Page section includes such things as external linking, advertising on websites, advertisement reporting, Google ads, etc.
What points should be considered in SEO?
- All measures for SEO should be done based on the available budget and resources (financial, human, time, etc.).
- In the prepared plan, a proper proportion between the allocated budget, the existing competition, the project’s time frame and the estimated location should be set.
- In order to analyze the results more accurately and correctly, planning should be done according to short-term, medium-term and long-term time frames.
- Before the actions that require payment in external SEO, it is necessary to make sure to fix the defects and optimize the internal SEO.
