What opportunities do social networks provide for branding?
With the appearance of social networks, the behavior of Internet users has changed. It is not wrong to say that today the users of internet in the world, especially in Iran, spend most of their time using the Internet on social networks, which according to the latest statistics of world users, they spend an average of 2.5 hours a day on them. From reading the news of the day and having fun to acquiring knowledge and online shopping, etc., these are the topics that the audience of these platforms follow. This issue provides unique opportunities to business owners to take a big step towards branding by using it correctly and appropriately. In addition to attracting audiences through the production of content on social medias, another great opportunity is targeted and effective advertising on social medias, which can achieve significant results with proper planning and advertising campaigns.
