Website Design

What do you know about website, user interface (UI) and user experience (UX)?

You have probably had the experience of entering websites with monotonous graphics and confusing menus, and you are forced to leave that website after reading confusing content and not getting the information you were looking for. On the other hand, you have also experienced a website where you did not feel the passage of time while you were browsing. This is where we talk about concepts such as user interface (UI) and user experience (UX).

What is a user interface (UI)?

In general, the graphical appearance of the website that the user sees when entering it and browsing its various pages is called the user interface. It is obvious that today attractive graphics have a special place in attracting audiences and branding, and the category of website UI is also very important.

What is user experience (UX)?

In simple language, user experience refers to the ease of work and the website and finding the content that the user is looking for as easily as possible. A site map with a proper structure, meaningful and orderly menus, etc. are factors that improve the user experience.

Why is your website considered the most important tool for your business and branding?

The growth, development and expansion of websites, cyberspace and social networks these days is not a secret to anyone. In the meantime, websites with much more capabilities than other platforms are a more suitable tool for maximum communication and interaction with your audience and customers. In addition, millions of people use the results of search engines to find information and meet their needs every day, which will ultimately lead to higher quality websites and more visitors and audiences. In the following, we mention the most important reasons for having a suitable website:

1. 24/7 presence in the market:
   Unlike the limited time of physical businesses, websites are a constant channel for you to communicate with your customers. Your audience can get the information they need or place an order by visiting your website at any time of the day or night.
2. 24 hour communication and support:
   By using the website, you can have 24-hour support for your customers. Meanwhile, you can use tools such as predetermined questions and answers, online chat, support robots, etc.
3. Attracting more customers:
   Due to the limitation of financial and human resources, physical ways have a certain ability to attract customers, while websites can represent your business anywhere in the world and for any number of audiences.
4. In sync with customer behavior:
   According to the latest research, about 63 percent of all purchases of goods in all parts of the world are made through websites and online stores. This statistic shows the tendency of customers to use the Internet and websites and the unique opportunity it provides to businesses in this field.
5. The beating heart of cyberspace:
   All the platforms of cyberspace give you an opportunity to be seen more. Your website acts as a center where all the audiences of these different platforms are directed to in order to get the most benefit from it.
6. Accreditation to the brand:
   Many customers search for your brand on the Internet before any communication with your business. Just as the lack of a proper name and sign of your brand on the Internet creates a bad impression in people’s minds, having a professional website can give your brand many times more credibility.
7. Benefit from search engine results:
   Search engines can be mentioned as one of the main factors driving traffic to different websites, so that 53.3% of all website traffic is generated through search engines and 49% of users use Google to find the product they need. they do This statistic shows the importance of having a great website and website SEO.

Features of a professional website in terms of design

1. It has a good UI and UX.
2. If there is an online store, the process of finding products, placing an order and paying is easy for customers.
3. The first page of the website or its landing pages are designed in an excellent form in terms of graphics and presentation of content.
4. The website uses a good speed.
5. Images and videos have been optimized.
6. Different versions of the website (desktop, tablet and mobile) are designed in a responsive manner.
7. It presents the brand’s features and competitive advantages to the audience in the best way.
8. Contact methods are easily available to users.